URL | |
Date | Summer 2011 |
About | Schnitzel & Things is one of the most successful and tech-savvy food trucks in New York City. They have a fantastic product, a well-done brand system, and a sleek, new, brick-and-mortar store in East Midtown. The only problem was that their website did not reflect the same level of fit and finish as all their other brand touch points. I was hired to design and develop a new website. One that would feel consistant with the brand in their store, truck, and other communications. |
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contentArray[2] = "URL | N/A |
Date | Spring 2011 |
About | My older brother and his fiancé wed on June 25th of this year, as part of my wedding gift to them I designed their invitations and save-the-dates. |
";
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contentArray[2] += "The direction card for the wedding was meant to reflect the map style
of the save-the-dates.
";
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";
contentArray[2] += "The save the date used pins on a map of Boston and Cape Cod to tell the story of Lesley and Eric’s relationship from it's start at Emerson College to their eventual wedding in Dennis, MA.
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contentArray[3] = "URL | N/A |
Date | Winter 2010 – Spring 2011 |
About | Five Ways Ed Pays is a campaign by the College Board to raise awareness of the benefits of a college education amongst high school students (especially students that would be the first-generation to have the opportunity attend college within their family). My task was to create posters, brochures, bus ads, and a small tri-fold brochure. |
English Posters.
";
contentArray[3] += "Spanish Posters.
";
contentArray[3] += "
";
contentArray[3] += "Select Pages from the brochure.
";
contentArray[4] = "URL | |
Date | Fall 2010 |
About | In 2010, Siegel+Gale wanted to redesign and modernize their website. I helped to produce concepts including what was used for the final site. |
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contentArray[5] = "URL | N/A |
Date | Summer 2010 |
About | I was tasked with creating an interface for Du Prodea's web TV product. The system needed to work across multiple platforms (there was a web and mobile web component to the system), incorporate multiple partner brands, and needed to provide a pleasing user experience across many different activities. |
";
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";
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";
contentArray[5] += "The system also needed to be translated to web and mobile spaces.
";
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";
contentArray[6] = "URL | N/A |
Date | Summer 2010 |
About | This is a redesign of American Express' mobile app. |
Home screen icon, Initial Load Screen, Terms and Conditions
";
contentArray[6] += "Home Screen, Login Screen, My Cards Screen
";
contentArray[6] += "Account Screens
";
contentArray[7] = "URL | |
Date | Summer 2010 |
About | The YMCA required a revamping of its online presence to accompany the launch of its new brand (Designed by Siegel+Gale). The new brand provided many challenges as the identity works with 5 different color systems. Each of which needed to be represented equally while not being associated with any particular part of the site. The site also needed to be simple and clean while communicating The Y's warm, welcoming voice. |
";
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contentArray[8] = "URL | N/A |
Date | Spring 2010 |
About | The United States Mint approached Siegel+Gale to update their intranet |
";
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";
contentArray[9] = "URL | N/A |
Date | Winter 2009 |
About | I was tasked with creating the visual design for American Express' new Brand Site. The new site was meant to provide quick, easy access to brand assets and guidelines, while also serving as a learning tool and an inspiration for users. |
";
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";
contentArray[10] = "URL | |
Date | Summer 2009 |
About | Dollie&me is a girls' doll and dress brand. The idea is that the child will |
";
contentArray[10] += "The design was challenging because the experience had to be fun and exciting for children while also being clean and easy to navigate. It was also a massive departure for me stylistically, and the subject matter was foreign to me as I do not normally play with little girls' dolls...
";
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";
contentArray[10] += "
";
contentArray[10] += "The site provides two flash-based games for children to play. The first being a dress-up game that mirrors the real-world experience of playing with your doll. The second is a make your own adventure game.
";
contentArray[10] += "
";
contentArray[10] += "
";
contentArray[10] += "Designing for young children provided unique challenges because not all users for the site would be able to read.
";
contentArray[11] = "URL | N/A |
Date | Winter 2008 |
About | Florida State University's Admissions site was meant to translate their newly revamped brand to the internet. It also provided drastic upgrades in functionality by allowing for the hosting of audio and video content. |
";
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";
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";
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";
contentArray[11] += "Date | Fall 2008 |
About | This application was done as part of Florida State University's updated brand. Printing on grass required that special consideration be given to line-weight and legibility, making this challenge very unique. |
";
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";
contentArray[12] = "URL | |
Date | Summer 2008 |
";
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contentArray[13] = "Designer
October 2010 – Present
Infinia Group, LLC, New York City, NY
I work in collaboration with designers and strategists to create print and web-based design solutions to clients. At Infinia I have worked for companies including MF Global, The College Board, and Washington National.
Interactive designer
June 2008 – September 2010
Siegel+Gale, New York City, NY
I work to elevate clients’ online presence by designing and developing sophisticated web applications in close cooperation with teams of brand strategists, designers, project managers, and developers. Clients I have worked for include American Express, Johns Hopkins University’s Carey Business School, RMJM, EmblemHealth, and the YMCA.
Freelance web developer/designer
June 2008 – present
Various clients, New York City, NY
I design and develop sophisticated HTML and Flash-based web solutions for clients including Pup Concierge, Settlesource, and High Gloss Media.
Interactive Intern
May 2007 – August 2007
Wall-to-Wall Studios, Pittsburgh, PA
In order to meet client demands, I created rich web applications using HTML, CSS, JavaScript, PHP, and Flash. I assisted in the design and implementation of web sites, and gave clients technical support.
Freelance Flash Developer
January 2008 – March 2008
Daedalus Excel, Pittsburgh, PA
Working closely with Daedalus Excel’s design team, I created realistic interface prototypes for medical devices using Flash CS3.
Designer, Web Developer
September 2006 – March 2008
Confluence, Pittsburgh, PA
Confluence is Carnegie Mellon University’s annual design career conference. I was responsible for the design as well as the implementation of all brand materials related to Confluence 2008. As web developer for Confluence 2007, I built the public web site, which was used to provide information about the conference to those attending.
August 2004 – May 2008
Carnegie Mellon University, Pittsburgh, PA
Bachelor of Fine Arts
Major in Communication Design
Minor in Business Administration
Graduated with Honors in May 2008
GPA: 3.7